25%
increase in efficiency
20%
increase in B2B Partners
100%
Accurate payment settlement
32%
increase in revenue
About the Client
Name
South Africa based gaming company
Industry
Betting Games
Location
South Africa
Business
Boost online/offline gambling experience and establish the best gaming experience by serving multiple variations of content.
Project Overview — Online betting platform with gamification
Online betting has been on the rise as more and more people are active on their gadgets including mobile phones, tablets and PCs. Said that, there is a huge market for online betting business and betting apps with betting games are becoming popular day by day. There are people who are professional bettors as well. Our client is a leading South Africa based betting game company who wanted to develop a series of offline and online betting games. He wanted to develop a fast paced betting environment with gamification in it. Client needed a betting app to be used in companion with the online web portal. The system offers users the option of placing bets from their smartphones using both real and virtual money.
The client wanted to build this application in such a way that it can resell to other similar type of business where business partners can run a casino or betting house.
The platform has an extensive use of IoT in it and AI driven predictive results are the core part of this application which determines the fate of the users.
Solving online betting issues with AI based betting platform
Betting platforms run on algorithm that can determine the odds of winning or losing and make sure that the results of betting are quite balanced so that both the client and the customer are happy. They wanted to develop a betting system which can determine the odds real time based on Artificial Intelligence. The platform we developed, offers better user experience and transparent methodologies which encourage the end customer to bet more in different games.
Business problems and Challenges
-
Dynamic content
There are few business sectors where web content changes as frequently as online gambling.
-
Odds of winning big are often low
Not only are odds updated in real time, but customers’ chances of winning big can often boil down to them placing their bets within fractions of a second.
-
Customer retention problems
Maintaining the optimal customer experience is critical to customer retention. Hence it’s very important to ensure that the betting algorithm gives users a fair chance of winning.
-
Local software development partner
the client was unable to find a potential Software partner who can understand the end customer sentiment, develop & maintain the softwares accordingly.
Business Benefits and ROI gained
- Fully SAAS based online betting platform with gamification increase customer retention
- Smooth operations management ensure quick customer service
- Improved customer experience resulting in more customer to the platform
- Payout errors were reduced resulting in negligible business loss
- Recurring flow of commissions from B2B partners through the new betting games
25%
increase in efficiency
20%
Increase in B2B Partners
100%
Accurate Settlement
32%
Increase in revenue
What solution did DreamzTech provide ?
Easily deployable SaaS Based platform
DreamzTech developed Software as a Service module which can be easily configured and deployed at any customer location.
Animal Racing Games
Developed multiple ‘LIVE & Record’ animal racing games with strong backend management system.
Betting Mechanism & Payout System
Online, offline and stand alone Kiosk services for bet on a game by checking all the history of your favorite contestant. Also, the system has a display window to display the probability of the winning.
Slot Machine Games for Casinos
Developed multiple casino games like, Lotto, spin and win, solitaire, black jack, baccarat etc for slot machines.
Kiosk Applications
Stand alone Kiosk application development with OTA upgradation process.
Analytical Reports
Dashboard and business report creation through the application betting data which helps to set automated Odds.
Key Features of the Platform
Windows based application
Created a Windows based application, covering all the features of the existing software as a B2B system with some additional betting features
Customized Game configuration
This feature allows the customer to create and tweak “odd sets” on their own for better returns. “Odd Set” is a configurable rate based on assumptions of the winning positions.
Game Rule Engine
The new application lets the customer to create their own customer base, distribute the software among them resulting in increased earning that gets generated from the percentage of winning tickets.
Kiosk service
This application provides the users with a KIOSK feature so that any shop can use it as a self service.
Ready to use Plugin for any third party website
The new application now supports multiple lottery games, including races, spin a win, lotto and more as a plugin.
Short Ticket Mode
The system has a short ticket number mode for those who do not have barcode scanners
Financial Reporting
This feature has in-built accounting tools which allows users to get financial reports and turnover for each of the distribution levels
Secure server infrastructure
The system is configured with a secure server infrastructure with high performance for trouble-free operation.
User and Cashier Management
Full cashier and user management for every betting outlet.
How DreamzTech helped and ensure end-to-end solution
Requirement Gathering and Analysis
Onshore Business Analysts from DreamzTech interviewed stakeholders from client premises and gathered requirements for the project. They worked with offshore Business Analyst and Solution Architects for analyzing the business objectives as discussed with the client.
Project Planning and Execution
The dedicated team assigned to the project analyzed the objectives of the project and the probable solutions to determine technologies to be used, database structure, data flow, and microservices. For developing the platform, we planned to segregate the project into multiple phases with separate deadlines.
UAT and Deployment
Our team consisting of Project Managers, Tech Leads, Designers, Developers, and Quality Analysts worked with the client for over 4 months to release the first beta version and since then the team has been working for last 2+ years to deliver several new enhancements following Agile methodology for technology implementation with continued support.
