Design, fundraise and shop at the same time with ‘180 Projekt’ -A leading e-commerce portal


Active Customers


Apparel Designed


180 Nation Collection created


Fundraiser created

About the Client


A Custom Design Tool and Ecommerce Service Provider


Shopping, E-Commerce Platform




Offering an Ecommerce Platform where customers can order Apparels with Customized desgn

Project Overview — Custom Apparel Design Portal

The client from USA wanted to develop a custom apparel design portal where customers can design their own t-shirt, tops, caps or hoodies. The designs created can be saved into a collection where other users can browse and choose
to buy. So in one essence it is a mini storefront for any user who have his or her collection of designs.

The main motivation of this project is to inspire ourselves daily by wearing the designs and looking into the mirror as the design when printed and shipped are skewed horizontally 180 degree. So user can see the design perfect
in a mirror. However user have the option to choose not to skew the design as well.

Customer also have the ability to create a fundraiser using the website simply by creating a design, setting up markup and promoting the design link in the website using fundraiser module.

Providing the solution to the business need of Custom designed ordering tool with easy design tool

It is becomes very important for a custom apparel design tool to be very lightweight and fast in the browser which most of the site lacks. This web application has been specifically designed to be very lightweight and fast
in nature so customer doesn’t feel uncomfortable and leave the site early.

Business problems

  • Design tools are not smooth and fast

    Most of the custom design tools are not smooth and fast and eat up a lot of resources on the web which makes the customer experience difficult.

  • Lack of customer apparel portal for self motivation

    There is a dearth of custom apparel design tool which can be skewed 180 degree so it can be seen correctly in the mirror for self motivation.

  • Lack of full ecommerce functionalities

    Most custom apparel design portal does provide design functionality however they do not have end to end fulfilment and ecommerce functionality to support order execution from users.

  • Unable to provide customer branding

    Custom apparel design portal generally focus on designs only, thus cannot provide a solution for their customer to create a mini storefront and a branding for them.

Business Benefits and ROI gained

  • Hundreds of fitness freak and enthusiasts have made their home in 180 projekt as it provides them immense self motivation and inspiration while working out and looking into the mirror.
  • They can design their favourite inspirational words into their apparel and get motivated every time they look themselves into the mirror.

400 +

Active Customers

1320 +

Apparels Designed

50 +

180 Nation Collection created

20 +

Fundraisers created

Solutions provided by DreamzTech

Smooth and fast design tool

The design tool developed are optimized for web specifically which makes the tool very smooth and lightweight and render of the products is blazing fast.

180d the designs

The website’s main intention is to create designs for self motivation by reading out the t-shirt designs looking into the mirror.

Full fledged ecommerce application

This application not only allows users to design their apparel but also take care of printing and order fulfilment.

Storefront and branding for customer

Customers not be able to design their own from this application but they can also create their own mini storefront and a collection of various designs which other user can buy as well earning a commission on sales.

Key Features

How DreamzTech helped and ensure end-to-end solution

Requirement Gathering and Analysis

Onshore Business Analysts from DreamzTech interviewed stakeholders from client premises and gathered requirements for the project. They worked with offshore Business Analyst and Solution Architects for analyzing the business
objectives as discussed with the client.

Project Planning and Execution

The dedicated team assigned to the project analyzed the objectives of the project and the probable solutions to determine technologies to be used, database structure, data flow, and microservices. For developing an application
compatible with Android and iOS, we planned to segregate the project into multiple phases with separate deadlines.

UAT and Deployment

Our team consisting of Project Managers, Tech Leads, Designers, Developers, and Quality Analysts worked with the client for over 4 months. The team delivered along with several new enhancements following Agile methodology for
technology implementation with continued support.


Want to launch a project that can actually solve the problem you are trying to solve ?