Advanced Experimentation and Decision Intelligence Platform

Case Study

DreamzTech partnered with AB InBev to build and scale TestOps—an advanced experimentation and decision intelligence platform. The solution empowers global teams to make data-backed decisions through automated testing, real-time insights, and collaborative governance.

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Driving Enterprise-Scale Experimentation with Strategic Intelligence

Hypothesis Testing & Experimentation

Configure hypothesis tests with support for A/B testing, RCTs, and observational designs.
Blocking factors such as region and customer segment enable localized insights.
Built-in sample size calculator for t-tests and z-tests ensures accurate statistical planning.

Executive Dashboard

Real-Time Tracking: View experiments by country, business domain, and timeline.
Experiment Summary: KPIs, Uplift %, Impact, and recommended actions easily visualized.
Top Learnings: Highlights of high-performing or high-priority tests.
Active User Metrics: Engagement insights promoting a data-first culture.

Insight Page

Visualization of Results: Real-time KPI comparisons, confidence levels, p-values, and ATE.
Counterfactual Analysis: Comparison between test vs. control groups with variance explained.
Drill-Down View: Daily and user-level metrics available.
PDF/PPT Export: Share learnings easily with stakeholders.

Automated Experiment Scheduling

Schedule recurring tests (weekly/monthly) with templated parameters.
Set milestone-based triggers.
Automated notifications for upcoming or completed cycles.
Reusable templates ensure consistency.

Governance & Collaboration

Role-based permissions for Executives, Analysts, and Contributors.
Central knowledge repository of learnings tagged by business impact.
Experiment tagging and prioritization by impact scale (High/Medium/Low).

Statistical Engine

Automates ATE, MDE, uplift%, and confidence scoring.

Data Security

Fully GDPR-compliant with fine-grained data access policies.

Scalability

Supports enterprise-grade workloads with over 1M+ data points per experiment.

Cross-Platform Integration

Aligns with other platforms including Top Learnings, Data Onboarding, and Sample Size Estimator.

Time Efficiency

Reduced setup time for experiments by 70% using automation.

Faster Insights

Cut analysis time by 50% using built-in dashboards and reporting tools.

Global Collaboration

Enabled 1,000+ experiments across 50+ markets, centralizing learnings.

Executive Visibility

Improved ROI visibility via unified executive dashboard.

Scalability

Successfully onboarded 1,100+ experiments across business domains including sales, marketing, logistics, and product.

Knowledge Retention

Increased experiment reuse and knowledge transfer by over 60% through centralized learnings.

Conclusion

DreamzTech Solutions successfully launched and scaled TestOps—an enterprise-grade experimentation platform that revolutionized how the client approached innovation, data governance, and strategic decision-making. By automating the experimentation lifecycle, enabling real-time analytics, and institutionalizing a global learning system, the solution has embedded a strong culture of continuous testing and learning at scale. TestOps now serves as a cornerstone for driving data-backed growth strategies across all business functions.

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