Real estate builder generates over 3.5 k leads using Model Home Showcase platform and virtual property tour

1,000s

Virtual Tours

7K+

Models Inventory Managed

60+

Builders onboard

110+

Brokerage Companies

3.5K+

Leads Generated

5000+

Neighborhoods Covered

About the Client

Name

Client is a real-estate pioneer based out of Phoenix, AZ and has broad experience in real estate, design, customer service and franchise operations.

Industry

Real-estate

Location

AZ, USA

Business

Real-estate Sales and Brokerage

Project Overview

Real estate builders and firms always try to leverage technology to offer a seamless customer experience even before they have made a purchase. We found that customers usually spend their lifetime saving to buy their dream home and so real estate companies try to give their prospective customers a real feel of how their dream home would look like. Our client has a similar vision and they wanted to develop a digital real estate portal to showcase virtual models for all their properties. Model home showcase gets customers a better look at model homes with a private tour with walk through to get the feeling of what it would be like to live there. Customers can also explore all the options for a new home, including available homesites, floor plans, and design choices.

Model homes deliver a better living experience, designed for the lifestyle, and offer an elevated set of standards, giving customers a large variety of upgrades and options.

The platform creates an ecosystem for builders, agents and customers. The platform exhibits many features which customers can use not only to buy their dream homes but also find interior ideas, designs, looks and furnitures. Just the greatest collection of builders, neighborhoods, and floorplans available in one place.

DreamzTech got the opportunity to take this exceptional journey to develop a cutting edge real estate model home solution.

A platform where real estate agents and builders can showcase their model homes

The platform allows real estate businesses to showcase their properties virtually using 3D models, virtual tours and 360 degree property videos to potential customers. The builders can manage their model inventory as well. Basic CRM is developed to manage customers, appointments, shared models, communications and more. Both agents and builders have the CRM based on their subscription.

Business problems

  • User Experience

    Intuitive User Experience for builders to add and manage model homes inventory.

  • Lack of advance search filters

    Needed easy option to search, filter and view models.

  • Dedicated portal for model home showcase for agents and builders

    Need of a hyperlocal or neighborhood friendly Model Home Showcasing Platform.

  • Need for a single virtual property tour platform for customers

    Alternate means for buyers to virtually visit the models.

  • Need for a dedicated real estate advertisement site

    Monetize with advertisements and subscription for Builders and Agents.

  • Lack of a consolidated CRM

    difficulty to manage customers , real estate agents, brokers , builders , all in one place. So there was a need for a consolidated CRM for managing these data.

Business Benefits Achieved

  • One single platform for showcasing all property models, 3D models and virtual tours of properties
  • Builders. Brokers and agents can manage all their model inventory at one place
  • Seamless communications between buyers and agents
  • Complete monetization of the platform features with subscription and Advertisements
  • Shop The Look, 360 Video, CRM for Agents, and many more

1,000s

Virtual Tours

7K +

Models Inventory Managed

60 +

Builders onboard

110 +

Brokerage Companies

3.5K +

Leads Generated

5000 +

Neighborhoods Covered

Solutions provided by DreamzTech

HEURISTIC DESIGN AND SEAMLESS UX

Developed the platform with Heuristic design to give the seamless and self understanding users experience for builder to add and manage models inventory.

FIND BEST AVAILABLE MODEL HOMES

Enabled users to find best available model homes from their locality and neighborhood with options to view models in list and google maps and help them get directions and navigation.

VIRTUAL TOURS and 3D models

We developed Virtual Tour features for buyers to visit the model virtually with scheduled calendars and appointments.

Advanced Search Filters

The platform comes with advanced search filters that allows real estate customers to search and find their desired property based on the search criteria they provide

SUBSCRIPTION MODEL

The platform has subscription models for both builders and agent. Based on their subscription they get access to different features and functionalities. We have hyperlocal ads which are targeted to users geographic location and roles.

CRM FOR LEADS AND CONTACTS

Basic CRM is developed to manage customers, appointments, shared models, communications and more. Both agents and builders have the CRM based on their subscription.

VISUAL ANALYTICS

Our Intelligent analytics module enabled users to get detailed information of leads by neighborhood, city, state, models, zip or radius.

Social Media Integration and promotion model

Social media integration and promotion model allows builders and agents to showcase their property in front of the prospective customers, send out automated offers and discounts via notifications, emails.

Key Features

How DreamzTech helped and ensure end-to-end solution

Requirement Gathering and Analysis

A team working Onshore and offshore model for 4 months to deploy the first alpha release. DreamzTech team provided technical consultation to the client to adapt to niche technologies like 360 Views for virtual tours, Geofencing, hyperlocal ads and more.

Project Planning and Execution

DreamzTech project manager prepared an Agile Plan with backlog and planned sprints with scrum set up with the client. Continuous Integration and Continuous Deployment (CI/CD)
helped the application development team to deliver code changes more frequently and reliably.

UAT and Deployment

Our team consisting of Project Managers, Tech Leads, Designers, Developers, and Quality Analysts worked with the client for over 12 Weeks to develop the first release. The team delivered along with several new enhancements following Agile methodology for technology implementation with continued support.

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