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Case Study – Freelancer Marketplace
Social Media Influencer Marketing | Bidding Portal | Social Influencer Marketing Platform | Bid Management Platforms | Freelancer Marketplace | Influencer marketplace | Creator Marketplace | Stripe Payment Gateway Integration | AWS SES Integration | Google API Integration | Facebook API Integration | Twitter API Integration | Instagram API Integration | Youtube API Integration
Social Influencer Marketing Platforms generate drives through content makers to increase brand awareness and engagements to the brands’ target audiences. This collaboration among brands and content creators permits organizations to extend their ability to create and track across their consumer personas. The Social Media Influencer Market grew from $1.7 billion in 2016 to $9.7 billion in 2020. In 2021, it soared to $13.8 billion, indicating a steady growth. The market is projected to expand to a whopping $16.4 billion industry in 2022 and is expected to reach $24.1 billion by 2025.
DreamzTech’s expert developers built an interoperable, scalable, and fully configurable freelancer marketplace comprising of an administration portal and a marketing cum bidding portal. These portals are fully loaded with sought after functional features and helped the creator marketplace client to setup and configure the marketplace business rules, onboard influencers, marketing agencies, brands and sponsors digitally. The various types of users can register in the portal by subscribing to their preferred plans and also manage the entire business operations digitally in an efficient way. The influencer marketplace provided complete digital journey with a smarter user experience for the various users associated with the business.
The social influencer marketing platform & freelancer marketplace solution is powered with a comprehensive contract bid management platform which allows the brands, agencies and the influencers, logging into their respective administration portal access, to create their public profiles including their interests, statistics from different social media profiles, preferences and other related information, post their job contracts, search and send the job information to prefered influencers directly, view influencer profiles and negotiate the contract terms and commercials with the online bidders, offer the contract digitally and also approve the job completion. The posted job contracts are searchable by the influencers on the marketing website along with all the related information and eligibility criteria. The Influencers are also able to bid on their preferred jobs, negotiate terms, submit the job completion report along with proof of created content and related social media activities and get paid according to the contract. The bid management platform has an impactful built-in analytics which facilitate clients to view various intelligent reports like trend analysis and helps in making data driven business decisions for future business needs.
The custom developed influencer marketplace solution also got integrated with 3rd party tools and solutions like Stripe Payment Gateway, AWS SES for mailing, Google API and different social media APIs like Facebook API, Instagram API, Twitter API, Youtube API to validate the social media presence and profile activities. Additionally, the integration with DreamzTech developed e-learning platform provided flexibility and advantage of running virtual classroom training and interactive sessions for the brands, agencies and influencers which effectively proved to be a strong platform for additional revenue generation.
With this custom developed Social Media Content Creator Marketplace platform, the US based startup could increase their comparable trade significantly in 6 months from the launch of the platform and realized a considerable revenue growth.
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Laravel, JQuery, Angular, MySQL, AWS
Stripe Payment Gateway, AWS SES for mailing, Google API for location, Social Media APIs of Facebook, Instagram, Twitter and Youtube
The comprehensiveness and flexibility of being able to configure all business rules, subscription values, communication templates, website content, private contract creation and influencer recommendation provided with a solid hold on the main revenue stream
The ability of the brands,agencies and influencers to attract sponsors on their contracts and events created an additional line of business and opened the opportunity of using the platform for advertising as well
The easy to perform user flows, excellent user experience and quick monetization facilities attracted many brands, agencies and influencers resulting in increased business opportunities
The in-built bidding portal functionalities of the marketplace website helped the influencers, agencies and sponsors to express their business interest easily which resulted in increased number of transactions on the platform
The implemented core functionalities of a standard bid management platform within the intuitive administration portal for the different business users helped in achieving transparent business transactions without any obstacle which helped the client to build long term and sustainable business relationships and achieve a high subscription retention rate
The ability of the influencers, agencies and brands to find their job history provides with reliability and support which makes it a go to platform for any quick reference need
The credit wallet feature supports the client to hold financial liquidity till payout to another party’s bank account
The availability of additional advanced report and analytical insights for the different business users and its controlled access are chargeable. This helped the owner of the platform(client) to establish additional channel of revenue
Last but not the least, the integration of DreamzTech developed e-learning platform with the influencer marketplace solution provided the client with an additional and steady channel of revenue by offering subscription based access of the e-learning platform to its onboarded user base.