Campaign & Communication Management System

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Campaign & Communication Management System

Our client wanted to create an Artificial Intelligence enabled Campaign Management software to manage and control outbound communications (emails/SMSes) directed at qualified and unqualified leads. The system was expected to deal with a large number of leads, inbound and outbound communications with minimal manual interventions. DreamzTech extended its Managed Services, to the client to design, develop and deploy an A.I. enabled comprehensive campaign management solution. Our team of SMEs, Business Analysts, Architect, Project Manager, App Designers, and Developers worked with the client to build the solution.

Business Problems

The client was facing the following business problems prior to implementation.

  • The existing system took a lot of time to import a large number of leads and created a bottleneck in the lead import process.
  • Once campaigns were created and started then it was not possible to add new leads to it.
  • The system failed to understand and differentiate various incoming messages from leads and respond to leads properly.
  • There was no option to integrate with the client’s Salesforce instance to sync data between systems.
  • The system was not able to accommodate the unique business requirements of the client.
  • The user interface was not user friendly as it considerable time to locate relevant communications received from leads.

Solutions We Provided

The customer enjoyed the following benefits through the solution team.

  • The user is able to import a large number of leads from different file formats reducing lead import time from hours to minutes.
  • Leads can be added to active campaigns anytime, this eliminated the need for new campaigns required to manage new leads.
  • The A.I enabled system identifies intents from incoming communications and responds with meaningful answers.
  • The system automatically creates an appointment on the Campaign owner’s calendar based on the date/time given by the user.
  • Many custom requirements were implemented to increase the efficiency and user-friendliness of the system.
  • The system integrated with Salesforce to enable seamless data exchange between systems.

Approach from DreamzTech

Our Client was looking for an Artificial Intelligence enabled Campaign Management solution to automate the sending and receiving of campaign communications as well as automatically responding to incoming communication from leads. DreamzTech got the opportunity to design and develop the virtual school platform.

asset management system ANALYSIS

DreamzTech engaged Business Analysts to understand the design and functional requirements of the project.

digital ad platform PLANNING

A comprehensive website was planned with various components to deal with the performance and accuracy of various requirements of the system.s

b2b travel portal DEPLOYMENT

Our team comprising Project Manager, Tech Lead, Designers, Developers, and Quality Analysts worked with the client following Agile methodology for iterative app development.

Services We Provided

THE BUSINESS BENEFITS

DreamzTech helped the client achieve higher productivity from its employees through A.I enabled automation.

Higher Productivity

Repetitive manual work is automated so that employees are able to focus only on cases where manual intervention is required.

24X7 Automated Responses

Using A.I the system is able to respond to a large number of incoming messages (emails/SMS) efficiently and accurately 24X7.

Integration

The system is integrated with the primary Salesforce system. The system allows users to push data manually or automatically.

Key Application Features

The solution developed by DreamzTech consists of the following features.

asset management system Lead Import

The file format mapper allows Users to import a large number of leads form different file formats quickly.

digital ad platform Campaign Editor

Users can easily create and edit campaigns and respective schedules within the campaigns.

b2b travel portal A.I Auto Responder

The autoresponder interprets incoming emails/SMSes from leads and responds back with a proper answers 24X7.

automated oil change Stop List

The system automatically segregates leads who are not interested thus prevents the re-sending of messages to leads that are not interested. This also helps in meeting compliance regulations.

fleet management -asset management Communication View

The system allows users to view all communications (automated or manual) done with a lead within a single window.

asset order manage Training and Test module

Users can use the Training and Test module to enrich the A.I engine with a new set of data to make it more meaningful and accurate.

Technology Overview

USER INTERFACE:

React

BUSINESS LOGIC:

Python

Django

Node Js

DATABASE:

Mongo DB

PostgreSQL

OTHER TOOLS & TECHNOLOGY:

GoLang

RabbitMQ

IBM Watson

Sendgrid

Bandwidth

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